The Mercedes-Benz plant in Kecskemét remains the birthplace of the CLA: Following the sales success of the CLA Coupé, launched in 2013, the production of the second generation of this compact model - like its predecessor - now starts exclusively in Kecskemét. The new CLA is above all designed to appeal to younger buyer groups. The CLA Coupé was the first Mercedes-Benz model ever to celebrate its world premiere at the Consumer Electronics Show (CES) 2019 in Las Vegas. The first generation of the CLA was already seen as a design icon. The new Mercedes-Benz CLA Coupé follows its example, combining an emotional, dynamic design idiom with numerous technological innovations. The new CLA Coupé and the CLA Edition 1 will enter the market in May 2019.