“Next Level Production”: Mercedes-Benz plants are ready for the most comprehensive product offensive in the company’s history

  • With its intelligent, flexible, efficient, digital, sustainable and resilient “Next Level Production” program, Mercedes-Benz is laying the foundation for its upcoming model offensive.
  • Global industrialization of the new electric architecture, MB.EA, is starting – with the fully electric GLC in Bremen and the future C-Class with EQ technology in Kecskemét.
  • In line with the Mercedes-Benz Business Plan, more than two billion euros are being invested in the development of European plants.
  • Automation and digitalization are expected to deliver efficiency gains of ten percent over the next three years.

Mercedes-Benz is ready for the most comprehensive product offensive in its history: over the next three years, the company plans to start production of more than 40 vehicles across three continents. With the “Next Level Production” program, Mercedes-Benz is using digitalization and automation to make its production more flexible, efficient and sustainable.

The product offensive will kick off at the Bremen and Kecskemét plants. In Bremen, production will start in the first quarter of 2026 with the new all-electric GLC (provisional figures: energy consumption combined: 14.9–18.8 kWh/100 km | CO₂ emissions combined: 0 g/km | CO₂ class: A[1], followed in Hungary in the second quarter by the future C-Class with EQ technology, which has yet to be unveiled. Production of the new electric GLC will take place flexibly on the same production line as the Mercedes-Benz EQE, as well as GLC models with internal combustion engines and hybrid powertrains. In line with the local-for-local strategy, production of the long-wheelbase versions for the Chinese market will start at the Beijing plant at a later date.

Thanks to the use of digital twins to simulate new production steps, the extensive construction and conversion measures carried out in the assembly plants were implemented quickly and cost-efficiently, without having to interrupt ongoing operations for longer periods. The use of new AI applications within the MO360 ecosystem enables the plants to further optimize vehicle production, while continuing to manufacture vehicles with internal combustion engines, hybrid powertrains and fully electric drivetrains on the same production line.

[1] The figures are provisional and have been determined internally in accordance with the certification method of the WLTP test procedure. Neither EC type approval nor a certificate of conformity with the official values has been issued yet. The figures may differ from the official values.